The following points provide an outline of what you need to put in place before you can sell your own makeup brand on the online market: Identify any similarities and differences between your brand and others. “I had a whiteboard in my dining room with a list of all the brands I wanted to contact and whether or not I had heard back from them.” She curates brands for her online and physical store that are cruelty free and natural, bringing coveted labels over the border for her Canadian customers. Make good use of YouTube; YouTube is one online platform that can help you publicize your home makeup and beauty products business. Our Sell Team considers several factors when pricing offers. Starting your own makeup line can range in difficulty from simple (reselling, making basic lip balms from your kitchen) to complex (developing formulations in partnership with a manufacturer). “Juggling a full-time job and running a growing brand is not easy,” says Leslie. Like it was stated above, eBay actually bans the black market beauty practice because the risk is just too high. Remember: consider shipping and handling at the product and packaging design stage! Product development is expensive. Soon, though, you may graduate to a more formal manufacturing process. For India, UGC (user-generated content) has proved to be an effective tool to help find new customers. Add an inch of water and heat the ingredients until they melt. The first step to take when intending to sell your used makeup is to sort your used makeup. My preferred method of sanitation is rubbing alcohol – inexpensive and effective. India Daykin is the owner of her namesake beauty store, India Rose. In 2020, IRL experiences are harder to navigate. We will look into these conditions and measures in detail. When it is safe to do so again, makeup brands can benefit from these in-person ideas: In the meantime, you may be able to wholesale or consign your products to existing retailers who have remained open. Essential reading: How to Find a Manufacturer or Supplier for Your Product Idea. In their site, they wrote that, “Used cosmetics present some serious health and safety concerns because the products and applicators used to apply them often come into direct contact with the body. “Since day one, we put diversity first,” Leslie says, noting that many other brands see diversity as a trend. When Melissa upgraded from a side gig to running The Lip Bar full time, it was a leap of faith. If you choose to partner with an influencer, there are many lesser-known creators with smaller but engaged audiences who may be more affordable to work with if you’re just starting out. For India, she focused on the challenge some Canadians have accessing and importing niche international brands. In fact, it won’t be. One of the best ways to validate a product idea or find a business opportunity is to research trends. “Instagram showcases the experience of shopping at my store from the POV of the customer,” she says of the photos shared by people who tag her brand—something she actively encourages customers to do. Kate experienced issues with broken product before beefing up her packaging with bubble wrap on fragile products. If the product is up to 80 percent gone, then it has to hit the trash as well. Apps can add more functionality to your store to help you sell cosmetics online. If you’re developing your own formulations, it’s a bigger learning curve, but it ultimately gives you more freedom to experiment and develop something truly unique. “There’s a little bit more hands-on interaction with customers.”. As first generation Latinas, Joanna and Leslie wanted to build a cosmetics brand that represented their culture and community. Obtain an Employer Identification Number (EIN) from the IRS using your business name. Here in this article, we will demonstrate how easily one can sell makeup online and commence their online cosmetic business without hassle. Another matte lipstick? “My sales doubled when I worked with the company How To Be a Redhead,” she says. There are numerous online platforms that sell used makeup legally. I am a seller from China. Look professional and help customers connect with your business, Find a domain, explore stock images, and amplify your brand, Use Shopify’s powerful features to start selling, Sell at retail locations, pop-ups, and beyond, Transform an existing website or blog into an online store, Provide fast, smooth checkout experiences, Reach millions of shoppers and boost sales, I need a new mascara. You have the option to add on Product Packs – sets of products at an even deeper discount to start your business strong – … If you are shipping your products to a reseller, then you may not have to bother with these procedures, as the people would handle them for you. Is it illegal to sell used makeup? Packaging was a really big issue for me. You don’t have to purchase an expensive DSLR camera. . Sun creams – UV protection, self-tanning and after-sun moisturizers. Create a personal website where clients can buy make-up directly from you. “I had no idea how to make lipstick,” says Melissa about building The Lip Bar and learning the ropes through research and connecting with cosmetic chemists. “I recommend finding a product developer or consultant to help you navigate the process.”. Start by lightly wiping all palette surfaces with a dry Kleenex, you may need several to avoid mixing colours. Think themes: local-only brands, natural or organic products, products for specific skin types or conditions, etc. If you sell used makeup, make sure that you properly sanitize it. . If bootstrapping isn’t helping you see enough growth, check your eligibility for Shopify Capital, a simple funding solution that you access directly from your store’s dashboard and pay off as a percentage of your sales. “I knew that I was looking for companies that focused a little bit more on higher quality, more natural ingredients,” she says. When someone compliments you on your lipstick shade then make sure you mention it’s Avon and that can be a great conversation starter. … Also, Glambot only wants your high-end makeup. Basic Moldable Lipstick Base. I interviewed two Shopify merchants who sell makeup online (and in store) to get their first-hand experiences building beauty brands. You have to go through your stash and throw out expired makeup and those that were used roughly. As a beauty blogger and freelance makeup artist who has also worked in retail, I sometimes feel like I straddle this weird space. Why Sell Makeup and Beauty Products. Your brand is the feeling you want customers to have when they engage with you and use your products. Should you make any tweaks to the design at this stage to account for any possible future IRL applications? Dayna Winter is a Storyteller at Shopify, curious about the humans behind the brands and the moments that motivate them to create. Here we’ll explain four ways to produce—or procure—products for your makeup brand. Here, we’re referring to making formulations from scratch in a manufacturing facility. Tip: try an app like UGC Social Proof Gallery to aggregate user-generated Instagram photos using a hashtag, and import them into a mini-gallery on your product pages. Oct 8, 2017 - Beauty products from subscriptions etc. Packaging is extremely important for makeup products because it serves several purposes. “I realized there’s no way that I should keep doing something that I wasn’t an expert at,” she says. Create a blog version of the step by step application … “We went with the manufacturer we felt gave us the most attention and could deliver quality products.” New to the industry, the two women spent a lot of their own time and money to figure out manufacturing on their own. She curates collections in her Vancouver, Canada–based brickand-mortar and online stores. I interviewed two Shopify merchants who sell makeup online (and in store) to get their first-hand experiences building beauty brands. It's the same content you know and love just Bolder. You may also have to get rid of products if their labels are gone. You can use an app like EasyTabs to create tabs on your product page to keep it less cluttered while adding full ingredient listings, warnings, allergy notices, and beauty tips. 5 Sites To Sell Makeup From Home #1 – Glambot One of Glambot’s taglines is “trade makeup for cash,” and they are not kidding. Thousands of independent creators boast millions of views and many make their living promoting other brands or launching their own. Any one of those brands may sell 10 different mascaras, promising every feature from lengthening to curling to water resistance. Regardless of industry, there’s incredible value in IRL brand experiences. - Monica M. (San Francisco, CA) Hi! Try and make the pictures as natural as possible but they should be high quality images so as to attract people to them. India founded her namesake beauty store to bring her favorite natural and cruelty-free cosmetic and skincare brands together in one place. To manufacture cosmetics in the US, for example, the FDA sets guidelines for ventilation, air control, and surfaces. There are few industries that exemplify the impact better than the beauty industry. Rent temporary space within a retailer who sells complementary products to your ideal audience. If you do, carefully test and document your process so your formula remains consistent as you grow or move to a commercial facility. Then, pour a small amount of rubbing alcohol (or vodka) into a glass or shot and dip the exposed lipstick into the alcohol for 30 seconds. How to Sell Makeup and Cosmetics (8 Marketing Tactics) Alan O’Neill, a retail expert with Kara Change Management that helps in making over department stores, said beauty brands are on top of the latest trends, leaving nothing to chance. Sanitation is an absolute must when you sell used makeup. If you’re looking to curate and resell, consider: Essential reading: How to Find and Work With Reliable Dropshipping Suppliers and Wholesalers. It’s different from “branding,” which is the outward visual reflection of “brand” through your logo and design guidelines. Makeup is fun, profitable, and popular, and when you sell it from home you’re not only giving yourself freedom, but you’re taking up a business that you can actually stand behind. If you’re planning to enter the beauty industry, you should already be consuming beauty content regularly. Keep your audience in mind as well when you … For example, Mermaid playdoh set could contain – blue and green play doh, fish cookie cutter, sequins and googly eyes. This is why we generally don’t allow the sale of used cosmetics on eBay.”. “It’s really hard to import to Quebec, because the laws are much different,” she says. This best-selling multi-use palette can be used as a base for both sassy night looks and bold special-effects work. Prices include shipping via stamp method (no tracking). Leslie and Joanna started Vive with a $10,000 small business loan that they secured with a solid business plan. “I started out pretty low-tech,” says India. You may choose to employ a third-party firm to perform an audit on any manufacturers or vendors before you do business with them. Go for it! The answer is that it is totally legal to sell your used makeup in USA but there are certain conditions and measures you must adhere to. For example, if your supplier claims that their makeup products are organic, make sure to ask for a certification. And, as Megan learned when she built Amalie Beauty, test the two together, especially if you’re producing your formula and the packaging in different facilities. On the alternative, you can sanitize your makeup with a spray bottle filled with isopropyl alcohol from the drugstore (do not use ethyl alcohol). If you are someone who is beauty savvy, then you may most likely have a lot of makeup, like old palettes, lipsticks and funky mascaras, which you cherished at a point but had to jettison in order to move over to the next big thing. Makeup and applicators come in direct contact with the body, and so they try to prevent spread of germs from place to place. This James Charles upload alone has been viewed 43 million times. To cut costs in other ways, look for manufacturers or white label companies that can accommodate lower minimums, start with a limited number of products, and find opportunities to barter and team up with other brands to share costs on things like photo shoots and marketing campaigns. Within your country, there may be state- or region-specific rules as well. You can do that in a number of ways. Buy wholesale from multiple brands, bringing a curated shopping experience to your customers. Subscribe to email lists and set up alerts to stay on top of emerging trends. Now *sip* ask yourself a few questions: “Do your research,” says Melissa. This is a great starting point for new brands if you have a product you can make yourself. One of the most popular websites that sell used makeup is Glambot. Place equal amounts of beeswax, shea butter, and coconut oil in a dish. India Daykin is the owner of her namesake beauty store, India Rose. Read Melissa’s full story. Gently used items will be sanitized before being shipped out. Word of mouth from your average customer can be powerful, and it can take the form of traditional reviews (try an app like Yotpo) or customer-generated social buzz. Any one know cosmetics made from common household items? Making your own cosmetics might bring you joy, but if your strengths and interests in the business lie elsewhere, know when it’s time to outsource. Here is how you can do it. Luckily, ecommerce solutions and access to manufacturing resources have democratized beauty in the past decade, opening up an industry once dominated by a few massive brands. You can also sell makeup online by skipping the manufacturing altogether. How to Launch a Makeup Brand and Sell Online: The Ultimate Guide, Pick a product—and decide how you’ll produce it, Understand ingredients, labelling, and inventory management, Set up seamless shipping and customer service, How to Make Lip Balm: Turning Natural Lip Care Into a Homemade Business, Powering the Pout: The (Other) Woman Behind Kylie Cosmetics, Manta: List of Cosmetics Manufacturers in the United States, How to Find a Manufacturer or Supplier for Your Product Idea, How to Find and Work With Reliable Dropshipping Suppliers and Wholesalers, Selling Through Storytelling: How to Craft a Compelling Brand Story, How to Start Your Own Brand From Scratch in 7 Steps, INCI Names List and Directory of Cosmetics Ingredients, Product Packaging: How Top Brands Delight Customers With Memorable Unboxing Experiences, 5 Ways to Use Packaging Inserts to Increase Customer Loyalty and Revenue, FDA Authority Over Cosmetics: How Cosmetics Are Not FDA-Approved, but Are FDA-Regulated (US), Good Manufacturing Practices for Cosmetic Products (Canada), Guide to Cosmetic Products Safety Regulations (UK), over 70% of Americans say they look at product reviews before making a purchase, cashing in on the appeal of beauty reviews and unboxings by doing them herself, The Beginner's Guide to Ecommerce Shipping and Fulfillment, Customer Service 101: A Guide to Providing Stand-Out Support Experiences, there’s incredible value in IRL brand experiences, Is your differentiator something other than the product itself? Payment can be made via Paypal 'friends and family' method. that are brand new unless otherwise stated. If YES, here are 7 steps on how to sell used makeup. To be sure that what you’re claiming on your packaging is what’s actually in the product, research ingredients and suppliers thoroughly. They can replicate the experience of trying on shades in-store, assist with informed purchases, and add customizable options to your product pages. This would be better and easier. You can also help visualize color variations through swatches using Bold Product Options. Body care – body butters, exfoliating scrubs, creams and lotions. See Selling Sunscreens to get more details. How do you, a budding makeup brand founder, get your products to stand out in a crowded market? Are you an influencer looking to monetize your personal brand? Eye shadow and brow palettes: From crazy bright electric shades to warm neutral tones, shadow palettes are probably one of the easiest types to come by. Product descriptions, as in any industry, are extremely important. Removing the password from your online store is just a jumping off point, though—it doesn’t have to be perfect yet. Essential reading: How to Make Lip Balm: Turning Natural Lip Care Into a Homemade Business. For example, if you were to launch a unicorn-themed store, maybe you’d sell private label lipsticks with unicorn packaging and magic/fantasy inspired names. Starting your own cosmetics line on social media Makeup and cosmetics lend themselves to visual advertising, so if you want to start marketing on social media, it’s best to choose a social network like Instagram or Pinterest. 1. This figure is set to increase by 50 per cent by 2020, reaching an eye-popping $90 billion, making the US the biggest market for cosmetics in the world. I realized there’s no way that I should keep doing something that I wasn’t an expert at. Loyal as I am to certain beauty brands, I’m currently a free agent in the mascara department. We’ve also pulled insights from many of our past articles and included examples of a variety of brands using Shopify to sell makeup online: from a science student turned beauty founder to the manufacturer of Kylie Cosmetics to a slew of super-niche brands selling makeup to athletes and tweens and women of color. Megan of Amalie Beauty took this idea one step further, cashing in on the appeal of beauty reviews and unboxings by doing them herself. Is It Illegal to Sell Used Makeup in USA? Are you selling a concept or a lifestyle? Don’t rush this step. Here are great places you can make a bundle while selling your used makeup. You may actually help reduce returns, too. High quality designer makeup can come at quite a hefty price. You can ship your used makeup to them and they will sell and send you the money after sale. Before selling your used make up, you have to get them disinfected to prevent spreading infection and germs to others. How to sell makeup online. I also try to sell … “Packaging was a really big issue for me, she says. How It Works. Leslie’s advice for others? The second way of selling used makeup is through regular resale sites like Poshmark that have developed a used makeup section within the community of buyers and sellers already trading their used goods. Those with the ability to go quick to market (we’ll tell you how), can jump on these trends and fill gaps in the industry. The other thing that some representatives do is create videos where they show customers and potential customers certain makeup looks and what products were used to create those looks. Have a solid returns policy in place and a convenient process to ensure that returns are seamless for customers and painless for you. Makeup Artist Certification vs License – Which is Best? “I just gave them mascara to include in their box and had free advertising for that whole month.”. If you are selling makeup online, customers don’t have access to trying your product on their own skin, so be as detailed as possible. Try Shopify free for 14 days, no credit card required. We interviewed four beauty founders who sell makeup online (and in-store) to hear first-hand about their experiences building makeup brands. If you are a beauty buff, there is a high chance that you have accumulated more makeup than you know what to do with. Because cosmetics are applied on the body, there are many risks to mitigate and regulations to follow. Rent a cart or kiosk at your local mall, so you can sell your makeup in front of a larger crowd. You can also check Google Trends to see, based on search data, if there’s growing interest in your idea. Beware of hinging your entire brand to one trend, though. I know this seems like a weird thing to make an sell but play doh kits are a hot selling on Etsy and they also make a great gift for young children. “It lasted six and a half months.” But her drive to build The Lip Bar encouraged her to find creative ways to keep the lights on: she and her roommate shared a bedroom, renting the second room out on Airbnb. Contact your local mall and see if you can set up a kiosk. “I was actually able to go to the factory in person and meet the people and create a relationship with them.”, When building Vive, Leslie says she and Joanna did research and reached out to several manufacturers—sometimes being ignored—and requested many samples before finally settling on one. Just because you sell cosmetics online, doesn't mean you won't need a permit. Vive’s overall brand doesn’t ebb and flow with beauty trends because it focuses on its specific customer’s needs. Make sure you know how to create good make up execution video. Color has always been an issue for Kate, and she’s continually working on new photos and videos for Redhead Revolution to help customers make informed picks. ”I lost a lot of my customers because it was unreliable.” After the experience, Megan conducted her own quality control, flying frequently to her manufacturing partners’ facilities and maintaining a close relationship. In the cosmetics industry, the barrier to entry is very low if you opt to start from home, create your own formulations, and bootstrap your growth, but you could require significant upfront capital if you plan to manufacture commercially. Next, stir in powders or spices to achieve your desired hue. Based on her experience stocking a large number of SKUs and managing inventory between India Rose’s online and physical stores, she has some advice for new entrepreneurs: First, let’s set you up on Shopify. Make sure to take pictures in focus with excellent lighting. So, it is not a surprise that people will try their best to get a good bargain even if it means going to the extreme of buying makeup that has already been used by someone else. Think themes: local-only brands, natural or organic products, products for specific skin types or conditions, etc. “I started out pretty low-tech,” says India. In conclusion, even though buying used makeup can seem like an ingenious way of getting your hands on those very costly makeup if you are on a budget, you should however bear in mind that it is not without its concerns- the major one being that it is unsanitary. Kate partnered with a complementary blog and beauty box business with a massive audience of her own target customers. “After doing market research,” says Leslie, “it confirmed that our idea of a cultural beauty brand was going to work because Latinas are top consumers across beauty categories.”. What happens if it’s a fad and interest dies as quickly as it was born? How to sell makeup online. Ajaero Tony Martins is an Entrepreneur, Real Estate Developer and Investor; with a passion for sharing his knowledge with budding entrepreneurs. “But our online store can ship to them, which is great.”, Vive Cosmetics focused on an underrepresented group. To put this in perspective, you also need to decide how you are going to acquire the products/goods you want to market. It only takes a few minutes to get started, and we’ll give you two weeks to play around before committing. Your niche audience may be smaller, but maybe you’ve identified them as underrepresented and looking for your product. In the meantime, start building your store with a free 14-day trial of Shopify. If you decide to re-sell popular makeup brands, first you may need to seek the brand’s permission to re-sell. Do you want to start a business and make money selling makeup online? This is because used makeup carries the chance of transferring diseases and infection from the original user to the new user, so much care is taken in the sale of this makeup. They can be found by a simple search online. These include, but are not limited to, brand, retail price, condition, level of use and current market demand. Shipping cosmetics can be a tricky endeavor, especially with products like pressed powders. “It can take a toll, but when your company has a purpose, it makes it easier to stay dedicated.”, For her, the sacrifice was worth it. It: Be sure to rigorously stress test not only your products but the packaging, too. If you took my advice from the beginning of this guide, you’ve likely nestled into a particular segment of beauty with less competition. When it comes to makeup I actually wear on a regular basis I find I tend towards subtle, easy-to-apply stuff (read: stuff that goes on easily and lightly enough that it disguises my amateurish makeup application skills). In order for us to effectively sell, I needed to be able to produce en masse. “I thought, if I don’t do it now,” she says, “then I’m going to regret it.”, But remember: you don’t have to quit your day job until you’re ready. How you decided to produce or procure products for your store will depend on your time, skill level, and funding as well as the complexity of your product’s formulation. Even though your “manufacturing facility” may be your kitchen at first, be sure that you’re still following local regulations. “Sometimes I’ll send them a photo of a swatch that I put on my own skin,” she says. Wide eyebrows make you younger. Brands like Givenchy, Urban Decay, Kat Von D, and Lime Crime, however, are just a few of the many chic makeup lines Glambot is happy to accept. These regulations, in place to protect consumers, cover everything from packaging language, weight/volume labelling, ingredient listings, and safety/allergy warnings. Factories often have high minimums that are difficult to meet. Consult your local government for more information: Managing beauty inventory can be a little more finicky than with other products, as India discovered. Some beauty products, like lip balms, face oils, and bath products, are so simple to make that you can start a makeup line from home. Whether you’re planning to sell brand-name cosmetics or creating your own unique make-up brand, the internet is a wonderful place to start your business. Since then The Lip Bar has grown into a force in the beauty industry. You need to set up a YouTube account, then you create videos on how to use your brand makeup and beauty products and upload them on YouTube. Creating a line of makeup can be difficult or easy depending on what type of makeup you want to make, how much of the product you want to produce and where or how you want to sell the finished line. You … Well, I like to make makeup, but I need some ideas. Sponsor a fashion show or event using your products on models and/or contributing to swag bags. Instagram showcases the experience of shopping at my store from the POV of the customer. Makeup allows you to hide some of the shortcomings, visually adjust the shape or emphasize the winning facial features. Many successful brands were born from kitchens and late nights. Here, we’ll take you through how to start a makeup line from scratch, with expert advice and real examples from successful beauty brands. I'm an online blogger with an unhealthy obsession for makeup. These lip tints were born of my initial... read more. When you sign up as a Farmasi Makeup Consultant, you pay just a one-time fee 19.99 (most companies make you renew annually – not the case with Farmasi). However, if you plan to sell cosmetics that contain APIs (active pharmaceutical ingredients) like sunscreens, salicylic acid, antiperspirants and others, then you do need to register your business and your products with the FDA. In this article, we’re going to explore some of the best services that allow you to sell makeup, skincare, and home goods on your own time, make money, and also dive into an exciting industry that never quits. 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